Julian Matthews
Bath Spa University, UK
j.matthews@bathspa.ac.uk
It's all a question of form: Exploring how professional ideas and practices shape the language and visuals of the children's news programme.
paper reports on a production based study into one of the longest
running children's news programmes - BBC1's
Newsround (UK). It deliberately focuses on the programme's construction
of children's news stories as a way of both exploring and explaining
how the `professional visualisation' (Cottle 1993) of this children's
news form shapes the nature of its output. These insights are important
not only because they address the under-researched form of children's
news but also because they provide a deeper understanding of how
differentiated news forms condition and constrain the language of
television news in different ways - a finding that has theoretical
relevance for our understanding of how news production shapes and
conditions democratic representation and processes of citizenship. A
central concern here is the professionals' understanding of the news
form.
News as "form"
Although a prominent concern within this paper, the differentiated
nature of news programmes has been generally overlooked within news
production scholarship. For instance, the emerging theoretical focus
within the substantive production studies and later within political
economic studies of news has discussed the general influences that
shape the news programme as a homogeneous form. These describe how the
production routines (Tuchman 1978; Fishman 1980; Schlesinger 1978) and
the economic dynamics of production (Golding and Murdock 1991; McManus
1994) of high profile news organisations condition their relatively
standardised outputs. The theoretical focus of this work offers then no
explanation for the vast array of different news forms in the larger
ecology of news. Recognising this absence within journalism scholarship
and the general importance of the news form, Cottle argues simply that:
The internally differentiated nature of news journalism(s) across the
field of news demands to be taken seriously and explored empirically in
different production domains, and with respect to differing journalist
practices. How differentiated news forms are professionally reproduced
and inscribed into the selections and inflections of news are important
matters; they have not only had a bearing on the ecology of news but
also on representations [...] (Cottle 2000: 33).
Above, it is reasoned that academic discussions of news production
should now consider the importance of the differentiated nature of news
programmes. As the comments explain, this approach recognises the
diverse news ecology as well as brings into view the culturally
differentiated production process where considerations of form are used
to shape the production of news representations. In a similar way, it
also casts light on the variety of news representations produced and
how these offer different dialogic possibilities. As Cottle (2000: 30)
suggests, the study of news forms shows how news programmes do more
than transmit information or ideology by offering a range of dialogic
possibilities including the potential to `affirm certain values and
endorse shared aspirations and ways of life'. The textual variations
common to `popular' journalism, for example, have already been
discussed in this way. Studies of the historical press (Conboy 2002),
the contemporary popular press (Dahlgren and Sparks 1992), and popular
news programmes (Bird 1990, Langer 1998) have highlighted the
implications of the important features of these forms. However,
notwithstanding the insights developed from discussions of news
content, we know less about the professional motivations that
manufacture these characteristics and appeals in the first place. At
present, the available scholarship captures only some of the features
of the culturally differentiated production process including the
featured conflicts over the `informing' and `entertaining' aspects of news output
(Bantz 1985) as well as the importance of particular production
cultures (Harrison 2000) and professionally imagined audiences (Cottle
1993). What is lacking, then, within the literature is a clear sense of
the role that professionals' views of the news form play within this
process. This paper seeks to address this absence by reporting on a
study that applies the idea of form to the production of the children's
news programme
Within this article I use the term genre - a French word meaning type
or kind -as a starting point to understand the `repertoire of
elements' (Lacey 2000) that group news texts together. News, then, can
be seen as a communicative repertoire of `narrative, visualisation and
talk' (Corner 1995), and it is these elements in combination that help
us to understand the various types or sub-genres of news on offer
(Harrison 2000). The problem with approaching news entirely as genre,
however, is that it tends to conceal the forces that go into shaping
news behind the scenes, and it also provides little by way of
explaining how the different forms of news are produced and change
through time. It is important, therefore, to operationalise a term that
recognises the elements of the news genre but which can also be applied
to the production environment. This paper prefers the term `news form'
to that of `genre', and through the account of the production of
children's news that follows it will demonstrate how a `professional
visualisation' of form decisively shapes the production of news
language and visuals particular to the programme. Further, this will
build on the recent insights offered by studies of the production of
the children's programme, which we can discuss now.
Recent academic discussions of the children's news programme have
introduced new insights into how professionals' views shape news
content. Studies of European, US and Israeli children's news programmes
have observed how, when compared to adult news programmes, children's
news programmes offer a greater explanation and contextualization of
issues, different stances and linguistic addresses and news agendas
(Bourne, 1985; Buckingham, 1999; Davies, 2007). Further, studies
attribute the observed differences within the programme to the
professionals' prominent views of the programme form and its young news
audience. Such views are also introduced as informing professionals'
use of consolidation strategies to deal with troubling subjects (Walha
Van der Molen and De Vries, 2003) as well as their efforts made to
mediate representations of conflict (Strohmaier 2007) and the features
of online space (Carter & Allan, 2005). In the same way, these feature
as important within insider accounts and their discussions of the
decisions that professionals face when producing memorable news events
(Home, 1993) and the justifications for these (Price, 2001; Prince,
2004). However, what such studies do not do adequately is discuss the
formation of such professionals' views or describe the process where
these shape the production of the news story. Thus, this paper based on
a case study of the production of the BBC programme
Newsround will explore the production process where news practices informed by
such knowledge shape and condition the programme's news language and
visuals. This includes insights taken from an observational study of
the BBC children's news programme that will be introduced next.
Methodology and case study:
The production study that informs this discussion, included observations
of news practice, interviews with past and present members of the news
team, analysis of news documentation and quantitative and qualitative
analysis of news output (1997-2001). In addition to observations, the
project used data from 34 in-depth interviews to explore how
professionals' view of the children's news programme informs their news
practices. This was collected and analysed in a meticulous way. For
example, the author personally transcribed the interviews and then sub
divided the written data into common descriptions of the production
process. Following their preparation, the insights were then
cross-referenced for validity with observations of news practices and
also with the recorded morning meeting discussions to produce an
accurate account of professionals' understanding of the news making
process. This is reproduced in the discussion that follows. But before
we discuss how professionals view their programme it is important to
introduce the case study.
BBC Newsround
As a successful children's news programme, BBC
Newsround has
been broadcast on the BBC for over 35 years. It was launched first on a
six week trial in 1972 as
John Craven's Newsround. After
shortening its name to
Newsround,
subsequent to a
successful run to 1989, the programme has become a mainstay within the
BBC children's programme schedules. Throughout this time, its eight and
a half minute news bulletin has broadcast an agenda of international,
national and child-centred news events for its young audience.
Although stories within this resemble traditional story formats and are
voiced by adult news presenters (like adult programmes), these are
inscribed with a news stance and style that is unique to the children's
news form. Further, these unique characteristics are produced in
accordance with professionals' preferred view of the children's news
form as we shall see next.
A professionals' view of BBC Newsround
My research has uncovered how professionals view their news programme.
For example, in interview, children's news producers maintain that to
work on
Newsround, the journalist must fully
understand both the rules of news in general as well as the particular
requirements of their distinctive form of children's news. This
underscores the claim that journalists invariably work to a developed
sense of the particular news form that they are producing. In the
context of the research literature, this finding qualifies two
contradictory claims made in earlier studies of news production: the
view that journalists are either relatively autonomous and battle
against organisational imperatives and editorial impositions, or that
they are relatively passive and unconsciously conform to bureaucratic
structures and routines. My study, as documented elsewhere (Matthews,
2003, 2005, 2007), suggests that news workers are in fact knowledgeable
about, and actively reproduce, a professional visualisation of their
particular form (Cottle 1993). In the case of children's news
production a shared `programme visualisation' was reinforced by
processes of multi-skilling in which boundaries between roles of
researcher, journalist and producer became blurred and required each
member of the team to fully understand the nature and core elements of
the children's news programme. Observations of news practice also
revealed how their `programme visualisation' was reinforced through
such `production rituals' as morning meetings, newsgathering
discussions and other daily practices of making news reaffirming the
norms and values of this particular news form. In such ways, then, the
professional visualisation of children's news informs the shaping of
news representations.
In examining the professional visualisation more closely we find that
journalists appropriate the elements of the general adult `news genre'
to produce their distinctive form of TV children's news and are aware
of a need for pragmatism in so doing. A BBC Newsround journalist
describes:
There wasn't a great debate about whether Newsround should primarily try
and be funky and excite and be like every other children's programme,
or whether it should be grown up and serious like any other (adult)
news programme. We knew we were somewhere between the two and if we
tried to be too serious and too newsy, we would lose our audience. But
if we tried to be entertaining and too children's (department) oriented
we would lose our credibility. So we knew we had to strike a balance.
BBC Newsround Journalist 6
The professional visualisation of the children's news form is thus
informed by the tension between the perceived credibility of the adult
news programme and the entertainment value of the children's programme.
This blend is considered as the essential difference between children's
news with its aim to produce a highly entertaining and visual news
programme in contrast to the standard BBC public service news
provision. Also incorporated into this mix are the professional views
of the news audience. Observing this we find that the professional
understanding of the `imagined' news audience is based on an amalgam of
two competing views: the `ideal' and `real' audience. Practically these
serve as useful reference points in the production, selection and
inflection of programme content. The professional conception of the
`ideal' child audience is described below:
I kind of think of having a kind of funky twelve year old who is not too
funky but has aspirations to be funky. They are quite interested in the
news agenda, quite good at school, you know all those sort of things;
someone that comes from quite a stable background, whose family
probably read newspapers and has general newsy things around in the
house. They've got a little bit of willingness, and appreciate an
explanation.
BBC Newsround Journalist 3
The journalist's construction of the `ideal' child news audience as
mature, academically able and middle class practically serves,
therefore, to define the `ideal' programme content and style of
presentation. However, in practice this view of the audience competes
with a further professional view of the `real' audience. This will be
elaborated further below, but essentially we can say that this
professional view imagines the `real' audience to have limited
intellectual capabilities as well as attention span and that these
inform the audience's preference for entertainment rather than
information-based programmes. The imagined `real' audience therefore
shapes the production of the news programme in ways designed to attract
and maintain a child audience. In practice, this process sugars the
pill of information-led news with the production values of the
entertainment programme; while the producers' wilful imagination of the
more appreciative `ideal' audience serves to bolster the journalist's
professional esteem as a serious news provider. With these general
observations on children's news production in place we can now examine
in more detail how the production of a characteristic news form impacts
on the construction and representation of news.
Producing the Newsround news style
News professionals' have a detailed understanding of their news form
including the conventionalised features of its news language and
visuals. A view of the needs, understandings and sensibilities of their
audience has been important in shaping these features of the news
programme. This has underscored the personalised, simplified and
popularised news coverage that is offered by BBC
Newsround.
Its presence within the production process will be introduced next
within a discussion of the shaping of
Newsround news language
and visuals.
News Language
The norms and standards that are maintained within the production
process ensure that news professionals produce stories that replicate
the features of the news form. Within this process, sections of adult
news copy become identified as appropriate to then transform into an
overview of the news event. The
Newsround version of the story
is also written to include a news angle that is considered in terms of
meaning and understanding acceptable for a young audience. This process
contrasts starkly with that of adult news production that is commonly
experienced by professionals who have worked on such programmes before
arriving at
Newsround. The following comment illustrates these
differences. Here, a news professional reflects on experiences of
working on BBC
News 24 when describing the news practices
adopted by BBC
Newsround:
Here you find the story, you work on it completely how you want to, and
explore the angles that you think need to be explored. You get the
pictures that you think you need to be filmed. It's solely yours; you
are not restricted in anyway, whereas certainly at News 24,
you were completely restricted because we had no resources. So you just
turned other peoples' material around to try and fit what you were
doing. So it is about starting from scratch with a Newsround story
Newsround Journalist 8.
Above we learn of the differences that exist between news practices used
to produce the programmes. However, the comment made about the autonomy
of the
Newsround news professional should not be taken at face
value. Although my observations concur with the view that news
professionals make selections over material that are perhaps
unavailable to them when working on News 24, these reveal also how
professionals are required to follow preferred guidelines when
preparing the
Newsround news story. As a matter of fact,
writing stories for the BBC children's news programme involves a strict
adherence on their part to particularised writing and production
strategies which reproduce the BBC
Newsround news style. These
ensure that consistency is maintained in the production of a
personalised, simplified and popularised news output, as will be
explained in more detail in the following discussion of the
personalising of news.
Personalising news language:
Again, observations of programme production offer rich insights into the
professional writing process and in this case uncover the way that
`relevant' news accounts are produced for the
Newsround audience. The comments below, for example, reveal much about the
production of BBC children news, including the common practice used to
personalise the general presentation of the `relevant' news event:
You have to consider what is relevant about this story for children, and
how to get that across. It is all too easy to forget the basic thing
that is going to be of interest to children. So you have to hold on to
what is interesting about the story and what has to be explained and
how it be presented
Newsround Journalist 4
This introduces the principles that inform the professional
transformation of the children's news story. A glance into the newsroom
here reveals how it is these principles that guide the essential news
writing practice to produce `interesting' news events which have within
them strong connections forged with the lives and experiences of the
audience. This also shows how their influence on the production of the
children's story is considerable as is demonstrated in the following
example of a children's account of the UK government's campaign to
pledge money to improve road safety.
My research into the production of
Newsround brings into focus
how professionals construct personalised versions of news copy in a
routine way. On one occasion, for example, I observed how a journalist
worked busily to transform the news copy of a story about road safety into
a personalised account for a young audience. This endeavour produced a
new version which emphasised the `campaign' for children's road safety,
having developed an opening line that was changed from
`
a new million pound campaign to make our
roads safer' within the original news copy to appear in the children's
story as'
more than six thousand cyclists
were killed or seriously injured last year - two thousand of them
were children...' As a representative example of the production of
the children's news story, this introduces the considerable effort made
to refocus news copy into an acceptable form within the news writing
process.
Further to this, the strategy to personalise news requires a produced
story to include written parallels between events and the lived
experience of children, as the series producer outlines below:
You know, the adult news story may not explain what children need to
know and there may be more interesting other factors that you might
pull into it. A good Newsround journalist would go beyond the
news copy and will think what is really interesting about this story.
Are there any other stories I can bring in? Any other parallels that I
can draw in to give a proper background?
Newsround Series Producer 1
Thus, we begin to realise how relevant themes are introduced and
developed within the news writing process to purposefully redirect the
original focus of the adult news copy. The example that follows
illustrates how professionals mediate the news focus of news copy and
shows further the outcome of such a practice. On this occasion, a
discussion of the government's announcement to lower
pollution within adult news is taken and personalised within a new
account for the young audience. The newly produced
Newsround story introduces a new news focus that discusses the link between
pollution levels and the possible effects on children's health who
suffer from chronic asthma . The finished version opens with the
following:
An ordinary day in London, as usual it's raining and
there's loads of traffic. Most of us never think about
the air that we're breathing in areas like this. But
for people with asthma it's a different story. They
say that air pollution is one of the things that makes their asthma
much, much worse
BBC Newsround, 8 June 1999
As the story continues the link between the quality of the air and
asthma sufferers is made explicit:
Asthma is causing breathing problems for more and more young people. A
shocking one in four children suffers from asthma - a figure which
has almost doubled since 1990. No-one knows why - but we do know
pollution makes symptoms worse
BBC Newsround, 8 June 1999
The rest of the story (below) outlines how a new emphasis placed on
asthma suffers and pollution further redirects the original news focus
and news line. In this way the government announcement about the
reduction of pollution and environmental groups' reactions appear as almost an afterthought at the end of the account.
The Government's announcement today that they want to
cut down on dangerous chemical from car exhausts ... but though
that news has been welcomed by environmental groups, they say the real
answer is to reduce the number of cars on our roads
BBC Newsround, 8 June 1999
In this process the details of the pollution issue is significantly
shaped within a new news focus that places the government and
environmental groups' comments behind the discussion of children,
asthma and the rise of pollution. In effect, this particular
arrangement renders the news topic apolitical by redirecting the
discussion of government plans to the end of the item and offering an
edited version that dislocates the pollution issue from any informing
social context and political processes.
In sum, this section has outlined a professional strategy that
is used to shape the children's news story. What follows next
establishes another prominent professional strategy used by news
workers within the production of
Newsround.
This will be introduced as `simplification' - a process in which
professionals shape news copy into the simplified ideas and narratives
for the young audience which, it is assumed, allows this inexperienced
audience to consume news with ease.
Simplifying news language
For
Newsround, the simplification of news is
considered essential to its more general goal of producing news that is `intelligible to children' (BBC
2000). However, the programme's view of the process conceals the
considerable effect that this news practice has on the overall shape of
the news story. Informed by professionals' views of children's
inability to understand news, these news making practices condition the
selection and presentation of news material. Take, for example, the
professional view outlined below of children's understanding of the
causes of environment problems and the suggested way to present such a
story that is reached on this basis:
The fact is, how do they [children] understand that we as nations have
caused the infrastructure to be fucked anyway? ... So we have to do
it in a way that is palatable
Newsround Journalist 4
News professionals describe the difficulties faced when making issues
`intelligible' to children. As is revealed within the above comments,
they see the consistent reproduction of `palatable' versions of news
issues for children, which replace the context to issues with simple
reporting of the event, as their agreed solution to this problem.
Although the
Newsround website is configured to offer valuable
supporting explanations of key news issues, the programme, operating
within strict tight time constraints, generally does not. Coincidently,
it is the presence of information about issues on the
Newsround website that gives news workers the opportunity to avoid addressing
issues that require detailed explanations within the programme. Also
this choice allows them to maintain an upbeat and fast moving style of
news that has become viewed as an essential part of presenting news
issues to children. Furthermore, the practice of simplifying news
involves more than news selection and can be viewed as present within
the various stages of news story production.
Observing the production of BBC
Newsround reveals how news
accounts became simplified within an extended editing process. Within
this process, first, sections of the news copy are highlighted that can
be used within the new
Newsround version. This is followed
shortly after by practices to select inappropriate news language within
the news copy and then to explain or substitute troublesome terms or
phrases as is outlined below:
Working on the programme you actually get away from all the news jargon
that bands about. Phrases like `arms to South
Africa' that is used all the time in main news and
means nothing. People that work in news use these phrases to get around
things. On Newsround you cannot use `Arms to
Africa' or a phrase like that. Here you must think
about the story and how it can be told without using jargon and phrases
that are meaningless
BBC Newsround Journalist 7
Further, the process of simplification involves another stage after the
rewriting of selected words or phrases. This secondary procedure
mediates the language used in the original copy into the
Newsround news style, and is demonstrated in the following
example of the production of a story about the failure of students to
reach government standards in school maths.
This particular example follows the professionals' mediation of news
copy over the news day and enters the production process shortly after
a story has been selected for the bulletin. The story in question is
about pass rates in school maths tests and is introduced by a producer
in charge of the morning meeting with the following remark about the
newsworthiness of the test results:
I don't think it's showing what they can do but rather showing them how
they are performing. I suppose it does raise the question: is this
going to widen? And is it going to be depressing to show children that
they are failing?
Newsround Producer 2
Later with the concerns about children's reaction to the potential issue
forgotten, the story is placed within the provisional news bulletin.
Soon after this, the news producer offers advice on how the story
should be produced to a journalist who is allocated the role of writing
the story. Part of the informal conservation with the journalist
involves discussing a page of news copy entitled' primary school maths results
worse'
1 as suitable to be transformed into the new
Newsround version. In particular the following section is earmarked as
particularly pertinent to the task:
Mr Blunkett put the decline in maths results down to a tough mental
arithmetic test made compulsory this year for the first time for 11 and
14-year-olds - and acknowledged that these tests would make the
numeracy target harder to meet
`This has made it harder to achieve the target we set, but we make no
apology for this. This change is long overdue. Mental arithmetic skills
are essential part of numeracy' he said.
Next September, a similar back-to -basics numeracy strategy
emphasising mental arithmetic and whole-class teaching is to be
introduced. Over the coming year, the government is to invest 60
million in preparing for the numeracy strategy, employing 300 numeracy
advisers to work in schools and setting up 3000 numeracy summer
schools
PA News 9 October 1998
After reading the news copy, the journalist begins rewriting this
section and producing a new
Newsround version. Helping this
effort is an internalised view of
Newsround's news style which
allows the professional to make quick decisions over which ideas and
information should be used and which not in producing a story
appropriate for a young news audience. Observing the process we see how
the news copy used to develop the
Newsround version is shaped
to read in the new account as follows:
The result in maths may be slightly worse, but the government says
THAT'S to be expected ... For the first time this
year children were tested for mental arithmetic - the government says
that's made things harder - and to make things worse
new lessons designed to help still haven't been
introduced in many schools
BBC Newsround 9 October 1998
This example reveals much about the simplification process in particular
how the
Newsround news version shapes the audiences'
understanding of the issue. For instance, a prominent change made to
the description of the test results in the
Newsround story,
was the paraphrasing of the Minster for Education's
speech into the words `government
reaction' and the omission from the story of the
criticism of the government's handling of education
which appeared later within the news copy. Additionally, the phrase
`failing to meet political targets'
is shaped to read as `slightly worse'
and this accompanies other changes. In sum, this brief analysis shows
how the professionals' efforts to simplify news themes and language
noticeably delimit the audience's understanding of the educational
issue.
In the same way, professionals also seek to simplify the presentation of
information and facts for the
Newsround story. They view this
practice as essential and in accordance with the principles of the
Newsround news style rather than controversial in any way, as
is discussed below:
You need to boil the story down to what you are going say and tell it in
way that is truthful but gets the interesting things across. Obviously,
as you do not have half an hour to tell the story, you have to really
get back to first principles in order to explain it
Newsround Journalist 5.
Here we are introduced to the news practices that produce the simplified
Newsround story, how these work to locate the principal
elements of an adult news story and then to use these elements to build
a simplified account for children. A case study example of the
professional production of the maths test story demonstrates this
process in action. These observations of the process began when the
news professional examined the following news copy (outlined below) for
figures to use within a new news account:
The government's targets specify that 80% of 11
year-olds should hit the expected level of achievement in English by
the year 2002, and 75% in Maths.
In this year's test, sat in May, only 65% of
11-year-olds achieved the expected level in English up to 63% last
year. But the rate of increase has slowed significantly. In 1996, 58%
of 11-year-olds hit the expected level, up to 48% the year before.
Achievement in science test for 11-year-olds remained static at
69%. In maths, only 59% of 11-year-olds achieved the expected level this
year, down from 62% last year, and again bucking a trend of continuous
improvement
PA News 9 October 1998
Next, the news professional scans the copy for important facts and after
simplifying these, uses the new simplified figures to produce a visual
graphic of "Maths Target ... 3/4 by 2002". This is later
accompanied by a voiceover that explains how:
Three quarters of all children are supposed to reach standards set by
the government for maths by the year 2002
BBC Newsround 9 October 1998
Seeing the process in action we can now appreciate how the changes are
made. It is clear, in this case, how the news professional works to
simplify the representation of the students' achievement which as a
result appears then as "3/4" within the story rather than the 75%
that is outlined in the news copy. Further, talking to news
professionals we realise that these changes are considered to be
necessary and important to produce news that reflects the properties of
the
Newsround news style. The news professional involved in
the production of this story explained how the changes made here would
simply help those watching to better understand the `significance' of
the numbers. The commonsense appeal of this view, however, simply masks
the impact of such a practice. For instance, my research shows that
these practices routinely exclude rather than `make simple' important
information. The editing of the statistic that 59% of 11-year-olds
that did not meet the government expected levels for maths is an
excellent example in this case. Furthermore, this research shows that
these routine omissions are made consciously. The simplification of
news is a part of professionals' effort to satisfy the accepted norms
of the programme's news presentation. The consequences of this restrict
the information that is given to the audience over examination
achievements and government policy in this example. Similar views and
practices also shape the production of the news visuals that appear within
the children's news programme.
Popularising presentation - the news visual
Within the newsroom, professionals spend time carefully shaping news
visuals for the programme. They consider the use of news visuals to be
appropriate, as they believe that the visual aspects of the news story
can help to maintain the attention of the news audience during the
programme. The following editor's description of the
production of an imaginary earthquake story by
Newsround reflects this thinking:
Take the Chinese earthquake as an example. Being aware that 5 million
people are dead you must think how shall I cover this story? [...]
You will have to dig up pictures from the library such as an earthquake
that previously happened in that area, for example, to visually
illustrate it. That is how you will spend your time at Newsround, whereas [adult] news would be happy to go with a
story with very little in the way of coverage.
Ex Newsround Editor 1
The ex-editor, comparing the decisions traditionally taken over the
selection of news visuals in adult and children's news
programmes, describes how the presentation of low-grade news visuals,
such as those used within adult news, would be considered as
unacceptable for the children's news programme. Like the ex-editor,
news professionals presently working on the programme understand the
professional requirement to include news pictures that will elucidate
the news event as well as attract the attention of the news audience.
Censoring visuals
Additionally, news professionals consider the audience to be sensitive
to viewing some news pictures and use this knowledge to select images
that will accompany the voice over within a news story. These
internalised guidelines help news professionals to make appropriate
decisions over the suitability of scenes including those of human
grief, death and the mistreatment of animals. An example of the
mediation of a video news release (VNR) detailing the ill-treatment
of caged bears in Japanese zoos, which was forwarded to the programme
by the animal welfare group Wspa,
2 helps to illustrate this important process.
When the VNR was considered for broadcast, I observed how the news
professional used an internalised view of acceptable pictures to make
quick judgements over which images could be used in the programme. The
following thoughts on the process to select and prepare the news
pictures for the story were collected from the news professional after
the news story was completed:
They [Wspa] had taken some secret filming of zoos in and around Tokyo
and found some horrific stuff. The information was already there
really. It was just a case of filtering out stuff that wouldn't be
suitable viewing for children, because some of the stuff was very
horrific. It was just literally a case of censoring it if you like.
There were really bad pictures that I would have never of used.
Newsround Journalist 10
Above the news professional describes how s/he sought to discard news
pictures that were `too horrific' for
a young news audience within the VNR and work generally to achieve a
sanitised visual account of the issue. As an illustration of everyday
news practice, the example shows how visuals are self censored for
matters of taste. Accompanying these decisions on news pictures are
others that reflect the concern over their potential influence as well
as the interest these would generate among the audience in the news
story.
Recognising the power of pictures?
News professionals believe that news pictures that contain a powerfully
inscribed view of a news issue will undoubtedly have an impact on the
audience's understanding of the news issue. This is
illustrated aptly in the following comments about animal stories:
It doesn't matter how much you explain the other side of some stories
such as that animals may be pests, you have always to bear in mind that
one image of a caught fox running across a field is the equivalent of a
thousand words for the other side of the argument. You have to be
incredibly careful.
Newsround Series Producer 1
This account suggests that the audience's
misunderstanding of issues is informed by an inability to distinguish
between the view expressed by news visuals and that explained in the
verbal soundtrack. It follows then, according to the series producer,
that BBC
Newsround should always attempt to present
the `real' side of problems within
the voice over, described in the example of fox hunting, as
purposefully representing the fox as
`pest' rather than a hunted animal.
However, this practice is easier said than done when producing news for
children. The persuasive demands of the presentational style of the
children's news programme, for instance, ensures that
the pictures produced stray purposefully away from objective and
impartial visual accounts of news issues. Again using the example of
the production of animal stories, it becomes clear how the
Newsround news style informs the production of particular news
pictures that shapes audience's perceptions, as is
explained:
I have a big problem with the way that emotive pictures of animals can
warp the argument. Often on those occasions, it does not matter what
you put in your script, you know that environmental agencies are sat
there signing up hundreds of new members because you put that on the
tele at five o'clock
Newsround Journalist 8
The comments describe a necessity to produce standard news visuals that
are congruent with the
Newsround news style. I have also
observed how news professionals when working to meet these requirements
construct sequences of visuals that focus on the environmental
character within the personalised news story. Often these visuals are
produced purposefully to depict the threat to animals and thus appear
to be communicating a separate view from that of the verbal sound
track. A typical example would be a story that includes a sequence of
pictures that introduce an animal as unaffected within their natural
habitat and then starkly illustrate the threat that it faces with
emotional overtones. In short, the practice of producing pictures to
reflect the news style appears here to provoke the audience to think
about issues (in this case animal issues) in particularised ways.
Conclusion
This paper, based on a case study of the production of the BBC
children's news programme
Newsround, has traced the
characteristics of the news form within the production process. This
has recognised how professionals' view of their audience as a mass of
consumers uninterested in news has informed their production of a
simplified, personalised and popularised news programme. Further, by
examining programme production it has been observed how this preferred
content is produced through the application of particular news making
practices.
For example, this has introduced how news representations become
personalised for a young audience within the BBC children news
programme. The application of the practice of personalisation ensures
that the stories that can echo connections with the lives of the
audience become selected and that these become transformed to further
emphasise these characteristics later within the production process.
Produced then to attract audiences' attention, these stories overlook
the politics and general context that surrounds news events as well as
restrict the scope of the news bulletin and the audience's access to
discussions of adult news issues. A practice of simplification has also
been discussed as operating within the newsroom. As has been outlined,
this has been developed on the basis of professionals' views of
children's limited cognitive abilities and is used to shape news that
includes the basic details of the news event, simplified language and
explanation as well as operates to limit the news voices that will
appear. In a similar way, the discussion has outlined how
professionals' concerns about the audience have also informed their
selection and shaping of news visuals.
In addition to discussing the conditioning of news language, this
discussion has revealed the importance of professional ideas in the
shaping of news visuals. It has been recognised that although
professionals' assumptions about children's sensibilities self censor
the production of visuals, it is their concern with reproducing news
that can attract and maintain an audiences' attention that chiefly
informs their use of news pictures. This view shapes their selection
and organisation of news pictures within the programme and on occasion
seems to overwhelm their good sense to produce balanced and impartial
accounts of (animal) stories. Thus, in sum, this discussion of BBC
Newsround has revealed how this particular form shaped in
accordance with a particularised view of children, informs the
production of news language and visuals that appear to restrict
children's access to a wider understanding of important news topics.
This has also offered a complex and culturally
differentiated understanding of news production that presents potential
insights that can be taken forward and applied to the study of the
production of other news forms and the professional mediation of news
stories.
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Footnotes:
1Authored by Tim Miles Education Correspondent , PA
News
2World Society for the
Protection of Animals.